For this public service announcement, I chose to use a video format. I thought I could convey the most feeling with a minute long video instead of something like a newspaper article. Pathos and Logos were used in the video, but I wanted it to lean towards pathos so I implemented the music and images. I tried to keep the video on the short end of the spectrum, mainly to be brief about the issue and keep it a PSA instead of a short documentary. I also liked the format of animal shelter adoption videos, so I chose a similar format.
Doing a PSA about terrorism in the Middle East requires a little bit of unorthodox thinking. It is not a controversial issue in the way that most issues are. Not many people in the U.S. support terrorism, and the people who are strongly against it can't solve it unless they are involved in government. The atrocities of terrorism are widely known, and most people are educated on why it happens. Its quite a bit harder raising more awareness on an issue people are generally aware of.
That being said, I still tried my best to make this PSA as effective as possible to the regular person. Instead of informing the viewer on things they already know, I decided to take an emotional approach to the issue. Not many people know just how much property damage is caused by terrorism, and saying something like,"200 billion dollars in property damage" doesn't really bring up any visuals for the viewer. The images were mainly to show the violence and destruction of terrorism. If this was being shown in the Middle East, I would have taken a largely different approach to the PSA, mainly focusing on why terror isn't the answer.
Information Source: Vice News
https://news.vice.com/article/deaths-and-damages-due-to-terrorism-have-never-been-higher
Music used: Zack Hemsey - "Waiting Between Worlds" (Instrumental)
https://www.youtube.com/watch?v=4KNuo72QuYk
Doing a PSA about terrorism in the Middle East requires a little bit of unorthodox thinking. It is not a controversial issue in the way that most issues are. Not many people in the U.S. support terrorism, and the people who are strongly against it can't solve it unless they are involved in government. The atrocities of terrorism are widely known, and most people are educated on why it happens. Its quite a bit harder raising more awareness on an issue people are generally aware of.
That being said, I still tried my best to make this PSA as effective as possible to the regular person. Instead of informing the viewer on things they already know, I decided to take an emotional approach to the issue. Not many people know just how much property damage is caused by terrorism, and saying something like,"200 billion dollars in property damage" doesn't really bring up any visuals for the viewer. The images were mainly to show the violence and destruction of terrorism. If this was being shown in the Middle East, I would have taken a largely different approach to the PSA, mainly focusing on why terror isn't the answer.
Information Source: Vice News
https://news.vice.com/article/deaths-and-damages-due-to-terrorism-have-never-been-higher
Music used: Zack Hemsey - "Waiting Between Worlds" (Instrumental)
https://www.youtube.com/watch?v=4KNuo72QuYk